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Plan B, a next-gen blockchain platform, aimed to combine Bitcoin-grade security with Ethereum-compatible smart contracts—yet needed a web presence that clearly conveyed its strengths to both seasoned crypto users and newcomers. Our task was to design an intuitive, trustworthy, and visually striking website that could communicate complex tech with clarity and confidence.
Plan B needed a clear, modern brand that stands out in the Web3 and crypto industry, building trust and loyalty within its community.
The challenge was to communicate a range of complex blockchain features for differenty audience, that may use their solutions. In a way that was accessible to both crypto-savvy users and newcomers, while maintaining responsiveness and intuitive structure across all devices.
We crafted a clean, responsive website with strong visual hierarchy, bold typography, structured layout and interactive animations.
3D visuals and interactive elements helped simplify complex ideas and drive user engagement, making the platform’s benefits - security, trust, and smart contract functionality - easily understandable to all audiences.
A set of strategic decisions and solutions helped the company earn audience trust and loyalty from the very beginning, leading to a grant from Ava Labs and upcoming investments!
Have a project in mind? Share it with us.
Even if we’re not the right fit, you’ll walk away with valuable insights and honest feedback you can use.